Ron Slegg, chairman of the board of Tim-Br Mart, has launched a new line of business as a real estate brokerage. His new company, Coldwell Banker Slegg Realty, is now open in Victoria. 

Tim-Br Mart is Canada’s largest dealer-owned building materials buying group, with 750 independent dealers across Canada and representing $3 billion in annual retail sales. Slegg Lumber is a large home improvement retailer with 11 locations throughout B.C.

Local real estate veteran Michael Soderberg, with 24 years of experience in the Victoria market, has been appointed managing broker. Soderberg will oversee day-to-day operations, leading a team of 10 sales representatives.

The new company plans an intensive marketing launch targeted to Slegg Lumber’s customer base throughout Vancouver Island and the lower mainland.  Advertising inserts announcing the Coldwell Banker Slegg Realty team were distributed to over 130,000 B.C. residents at the end of May. Statement stuffers and other cross-promotion opportunities for the Coldwell Banker brand are planned, including a marketing campaign to capitalize on traffic at Slegg Lumber retail locations.

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